Most classes run from 9:00am - 3:30pm and are held at TCC's Center for Workforce Solutions, 7000 College Drive, Suffolk, VA. 

  • One-Day Courses: $60 and .5 CEUs
  • Two-Day Courses: $85 and 1 CEU
  • How to Start a Nonprofit Workshop: $25 and .3 CEUs - not eligible to use towards certificate in Nonprofit Management
  • DIY Workshops: $50 and .3 CEUs - Not all DIY Workshops are eligible to apply to Certificate of Nonprofit Management

Please Note:

We have a new registration system that allows you to register, enroll and pay online! For step-by-step instructions on how to use this new system, please CLICK HERE.

Click on a course below to find out more information. 

 

Communication Planning: Create your blueprint for action

Dena Reynolds
Wednesday, January 27
$60.00
9:00AM – 3:30PM

Are you feeling overwhelmed with planning events, writing newsletters and updating social media? Are all your communication efforts effective? A good communications plan ensures you’re doing the right work, pursuing the right goals, and doing it the best way when there are always other options and choices for the use of your limited resources. In this course, you will learn how to declutter your communications to-do list by reassessing and realigning your capacity with the needs of your organization. You will write a strategic communications plan that will organize your communications into a written blueprint for actions and activities: what, how, when, where, and to whom you should be communicating.

Learning Objectives:

  • Articulate to your boss why a communications plan is important for a nonprofit
  • Define the critical components of an effective communications plan
  • Be able to identify target audiences
  • Choose strategies and tactics to increase community awareness for your nonprofit
  • Describe how to write measurements to evaluate a communications plan
  • Critique communications plans
  • Write a communications plan for your nonprofit based on priorities, audience needs, and staffing resources

Click here to register
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Conducting a Successful Board Leadership Retreat

Lewis Flax
Thursday, March 24

This workshop covers key strategies and techniques to design, develop, and conduct a successful board leadership retreat.


Board Members ONLY 90-Minute session: 8:30 – 10:00. Click HERE to register.

Staff ONLY session: 10:30 – 3:30 (plan on a brown bag working lunch). Click HERE to register.


Board leadership retreats provide an opportunity to address sensitive issues such as board involvement in fundraising, evaluating or developing a new strategic plan, and other areas which can provide a positive springboard in a new direction. At the same time, these retreats are fraught with many difficulties if not structured and designed appropriately. Often Executive Directors, Board Chairs, and others struggle with issues and concerns related to the role of the board in fundraising, complicated internal political dynamics among all involved, and new board members with ideas which may differ from the status quo. This interactive session provides a road map to increase the effectiveness of your retreat by addressing these issues and ensuring that the focus remains on supporting the strategic direction aligned with the mission of your organization.

Nonprofit Executives and Board Members will learn how to:

  • Address the many potential difficulties, dangers, and pitfalls that can adversely impact board retreats
  • Cover and carefully navigate through sensitive topics and internal political dynamics by addressing prior to the retreat
  • Differentiate your retreat from standard board meetings and ensure that board participants walk away with a sense of accomplishment
  • Use a proven methodology to design a successful retreat with tangible outcomes

Click here to register
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Constant Contact: Beyond Email - How to Manage Events, Volunteers, Surveys, and Donations

Judith Alberts
Wednesday, February 24
$50.00
9:00AM - Noon

Constant Contact® is the most trusted name in email marketing. Whether your organization has been using it for a while or is just getting started with it, you will take a deep dive into the tools and settings that will help you get the most out of your marketing efforts. These workshops are specifically for the Constant Contact® platform, and sessions two and three build on the information in the first session. Participants will work along in their organization’s account during these sessions.

Every nonprofit struggles with limited time and resources. Learn how to use the integrated Constant Contact tools that will free up your Executive Director, staff, and volunteers. This session builds on the material covered in the first two sessions.

Learning Objectives:

  • How to manage events with online reservations, payments, and donations.
  • How to create and customize landing pages for your events.
  • How to send an email invitation for an event.
  • How to use surveys and polls for feedback and volunteer signups.
  • How to ask the right questions
  • How to run a donations campaign

**CEU earned for this course does not apply to Certificate of Nonprofit Management

Click here to register
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Constant Contact: The Email Subscriber’s Experience

Judith Alberts
Wednesday, February 17
$50.00
9:00AM – Noon

Constant Contact® is the most trusted name in email marketing. Whether your organization has been using it for a while or is just getting started with it, you will take a deep dive into the tools and settings that will help you get the most out of your marketing efforts. These workshops are specifically for the Constant Contact® platform, and sessions two and three build on the information in the first session. Participants will work along in their organization’s account during these sessions.

Take a deep-dive into the subscriber’s experience from the signup to receiving and opening your emails, all the way to the donation click. Participants will work in their organization’s Constant Contact® account during this session to create optimized signup forms and welcome emails, including Auto Responders. This session builds on the foundation of session one’s information held on February 10th.

Learning Objectives:

  • How to build your email list and what to do with it
  • How to create magnetic Contact Us and Sign Up pages
  • How to say “Welcome” like you really mean it
  • How to use Auto Responders
  • How to manage your Contacts with lists and tags
  • How to manage bounces
  • How to avoid unsubscribes and spam reports

**CEU earned for this course does not apply to the Certificate of Nonprofit Management

Click here to register
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Constant Contact: The NEW Nuts and Bolts of Email for Today’s World

Judith Alberts
Wednesday, February 10
$50.00
9:00AM – Noon

Constant Contact® is the most trusted name in email marketing. Whether your organization has been using it for a while or is just getting started with it, you will take a deep dive into the tools and settings that will help you get the most out of your marketing efforts. These workshops are specifically for the Constant Contact® platform, and sessions two and three build on the information in the first session. Participants will work along in their organization’s account during these sessions.

Email has been around for a long time but just in case you think it’s passé, the truth is that email still outperforms social media and other marketing channels by 40:1 – when it’s done right. With the huge shift to mobile email readers, doing it right has changed dramatically.

Learning Objectives:

  • The anatomy and real estate of an email from the subject line to the Call to Action and why each section matters
  • Picking the right template, and customizing it
  • How to size and use images correctly
  • How to write specifically for email
  • How to insert links to documents and external sources
  • How to easily “rinse and repeat”
  • The 5 Deadly Sins of Email Design – what NOT to do!
  • Amplifying email with social media* (* participants should also be an Administrator for the organization’s Facebook Page)
  • Amplifying social media and increasing engagement with email


Bonus Info: Your Personal Cyber Security on Facebook
Most people are personally over-exposed on social media – especially Facebook – and don’t even know it! Learn how the right settings can protect you, your family, and friends from impostors and identity thieves.

**CEU earned for this course does not apply to the Certificate of Nonprofit Management

Click here to register
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Customer Service & Marketing: The secret to distinguishing your agency brand

Amanda Haddaway
Thursday, February 18
$60.00
9:00AM – 3:30PM

Building a strong brand for your nonprofit is rooted in the promise you make to those you serve – clients and funders alike. It draws people to you, but can also turn people away. Brand tells them what they can expect from you and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be. While we may think of brand as represented by a logo or website, this class helps you look internally to how your brand is experienced by your clients, employees, volunteers, and funders. What are the results of that experience and how does it impact your ability to deliver your agency’s mission?

In this interactive session, you will:

  • Explore your current brand and how it is experienced by key constituents, define the brand experience for which you strive, and understand the gaps
  • Understand the correlation between branding and marketing, customer service and recruitment
  • Learn how to tie your brand to performance and accountability in the organization
  • Create a branding strategic plan for your nonprofit with ideas that you can implement in your organization

This session is ideal for multiple representatives from your organization to attend so that you can walk away with a working plan to implement at the end of the day

Click here to register
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Effectively Engaging and Managing Volunteers

Leigh Anne Cade 
Thursday, April 14
$60.00
9:00AM – 3:30PM

This interactive class will focus on the key aspects of volunteer engagement including volunteer recruitment, orientation and training, supervision and recognition. During the class, participants will have the opportunity to begin developing a targeted recruitment plan as well as a volunteer orientation and training plan. We will also discuss generational differences in volunteering and how to effectively manage different age groups.

Learning Objectives:

  • Learn the steps for developing and implementing a targeted recruitment strategy
  • Learn how to craft a volunteer recruitment message that sells the benefits and shares the features of the position
  • Learn techniques for screening, interviewing and matching volunteers with positions
  • Learn the steps in planning volunteer orientation and training
  • Learn how to develop effective volunteer training strategies
  • Increase ability to design and use strategies for volunteer supervision
  • Learn how people are socially motivated
  • Learn the various ways that volunteers can be recognized

Click here to register
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Fundraising Compliance: State and Federal Requirements for Nonprofits

Ron Barrett
Wednesday, April 20
$50.00
9:00AM – Noon

With a myriad of state and federal statutes and regulations to contend with, it has become quite a challenge for nonprofits to stay in compliance. Noncompliance can lead to costly, severe and often embarrassing consequences including civil and criminal prosecution, late fees and penalties, loss of ability to raise funds in a state and taxation of all charitable donations received. A nonprofit’s name and reputation are arguably among its greatest assets (and potential donors are checking!), so it is imperative to protect your organization’s good name by meeting state and federal requirements governing fundraising activities, including solicitations, events, raffles and auctions.
This course will be of particular interest to nonprofit executives, especially those with fundraising or development responsibilities, and anyone considering starting or in the process of creating a nonprofit.

This course will cover the following topics:

  • Charitable solicitation registrations and renewals
  • Corporate and registered agent requirements for charitable registration
  • The impact of engaging professional fundraisers on charitable registration requirements
  • Charitable registration exemptions
  • The impact of online fundraising on charitable registration
  • Cause marketing and charitable sales promotions
  • Calculation of fair market value of in-kind donations
  • Deductibility of contributions and quid pro rule
  • Substantiation of contributions
  • Required acknowledgements for donors and purchasers at auction events
  • State and federal disclosure requirements
  • Corporate annual report compliance
  • Sales-tax and exemption filings

Click here to register
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Infographics & Dashboards: Manage your information and graphically share it with key stakeholders

Sarah Milston
Thursday, April 7
$60.00
9:00AM – 3:30PM

The business world is awash in project management and board members are coming to you with dashboards and scorecards and talking about green and red lights. This class is designed to introduce nonprofits to dashboards including the various types and the nonprofit specific subjects. We will work as a team to build dashboards to help manage information. Finally we will learn how to use visual representation of information to raise more money and keep our boards more engaged making it easier for them to excel as board members.

  • What are dashboards and how can we use them?
  • What is the role of an infographic?
  • Participants will get information on visual storytelling and how to incorporate it across their organization

This course is designed for staff and board members of nonprofits and anyone else who wants to get a mix of information and skills to help their organization thrive.

Click here to register
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Keep More Donors, Lose Less Sleep: Strategies in Donor Retention

Phillip Perdue
Wednesday, April 6
$50.00
1:00 – 4:00PM


Participants will learn simple but powerful rules and tactics for keeping more donors coming back year after year. Donor retention is the shortest route to long-term success. During the session, each participant will assess his or her own development department and leave with ideas and a 12-month retention activities calendar that can be implemented immediately.

Learning objectives:

  • Learn how retention fits into overall operation success
  • Identifying your constituencies
  • How to Maximize the impact of acknowledgement letters
  • How to create your own persuasive messaging
  • Gain insights into donor motivation

Full participation in "Keep More Donors, Lose Less Sleep: Strategies in Donor Retention" is applicable for 3.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification

Click here to register
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Marketing on a Nonprofit Budget

Sarah Milston
Thursday, March 17
$60.00
9:00AM – 3:30PM

So you don't have money to hire a graphic designer and you don’t even know what a style sheet is or how to get started. This course is designed for nonprofits who need to make the most out of donated services and with little to no budget for marketing.

  • We will review brand strategy and audience definition and cover the basics of marketing.
  • We will learn tips, tools, and tricks to edit our own images and videos.
  • We will review the basics of social media as a marketing tool.
  • Everyone will leave class with a clear idea of their intended audience and a marketing strategy and plan.

This class is designed for people who have marketing in their "other duties as assigned" job description, development professionals, and any other professional looking to beef up their skills.

Click here to register
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Navigating the Minefield of Nonprofit Law

Ben Takis
Thursday, April 28
$60.00
9:00AM – 3:30PM

Nonprofits are subject to strict legal requirements and engage in a wide array of activities that can pose significant liability risks. Failure to prepare for these legal risks can not only cause headaches and extra paperwork, but can jeopardize your organization's tax-exempt status and impose a serious financial burden. Learn how to prepare yourself and your organization to avoid some of the most common legal pitfalls in the nonprofit world.

Learning Objectives:

  • Get an overview of legal issues affecting non-profits
  • Learn best practices to avoid future legal problems
  • Work through hypothetical exercises to learn how to identify and resolve legal issues

Click here to register
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Pass to Excellence: An Ethics and Accountability Code for the Nonprofit Sector

Trina Willard
Thursday, April 21
$150.00
9:00AM – 4:30PM

IMPORTANT NOTE ABOUT THIS CLASS: This class is 9:00AM - 4:30PM. Registration fee includes an extended learning day as well as a thumb drive containing dozens of policy templates, samples, and checklists covered in each of the 67 standards in the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector. More information about exactly what is contained on the thumb drive can be found at the bottom of this course entry.

ABOUT THE CLASS:
The Pass to Excellence seminar is designed for nonprofit leaders to acquire an in-depth knowledge of Standards for Excellence Ethics and Accountability Code and to attain the resources necessary to put it into practice. During the seminar, our Standards for Excellence expert will work with attendees to develop a tailored work plan for each organization to implement key areas outlined in this vetted code. This plan will help leaders strengthen the management, governance, and operations of their organizations with concrete strategies and best practices.
Attendees will also gain comprehensive strategies should they consider earning the Seal of Excellence through the Standards for Excellence accreditation program.

About the Standards for Excellence Program

The Standards for Excellence originated as a special initiative of Maryland Nonprofits in 1998 and has since expanded into a national program to help nonprofit organizations achieve the highest benchmarks of ethics and accountability in nonprofit governance, management and operations. The program has been formally adopted by eleven state, regional and national affiliate organizations, and is supported by over 60 Licensed Consultants and over 100 volunteers with professional experience in nonprofit governance and administration. Since its inception, the program has accredited over 200 individual nonprofit organizations across the United States that completed a rigorous application and review process to demonstrate adherence to the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector.

In 2008, BoardSource named the Standards for Excellence code as “one of the most important milestones in the field of nonprofit governance in the last 20 years.” The program has been cited as exemplary at hearings and roundtables before the US Senate Committee on Finance and the American Society of Association Executives.

Who Should Attend

Nonprofit board members, management staff, and leading program staff that are responsible for setting policies within their organization, or are charged with assessing and improving their organization’s internal infrastructure and capacity.

What You Will Learn

  • Strengthen the management, governance, and operations of your organization with concrete strategies and best practices
  • Educate yourself on how to assess your organization against the benchmarks of the Standards for Excellence code
  • Engage with a set of best practices for nonprofit management and governance as outlined in the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector, and learn about how embracing and living by them can improve effectiveness and sustainability
  • Develop a work plan for improvement in the key areas of the Standards for Excellence code: Consider earning the Seal of Excellence through the Standards for Excellence accreditation program or the tiered approach for recognition of strengthening organization’s management and governance.

Thumb drive content includes:

  • Strategic Plan Sample Worksheet for Executive Summary and Sample Strategic Plan Implementation/Action Plan
  • Sample Outcomes Logic Model (WK Kellogg Foundation) and Sample Program Evaluation Matrix (Standards for Excellence Institute)
  • Sample Policy on Strategic Partnerships (Pathfinders for Autism), Mergers Due Diligence Checklist, Legal Issues and Nonprofit Mergers
  • Sample Bylaws, Sample Board Evaluation, Position Description, Sample Board Commitment Form, Board Orientation Checklist, Board Member Handbook, Ten Tips for Effective Meetings, Board Meeting Minutes, and Board Committees
  • Leadership Roles in Management and Governance Diagram, Board Calendar Board Room Quick Tip, Sample Position Description: Executive Director, Sample Executive Director Evaluation Process Resource Tool
  • Sample Leadership Development and Succession Plan, Board Room Quick Tip, Strategies for Successful Succession
  • Annual Reviews of Executive Director, Annual Employee Evaluation Form, Compensation Philosophy Statements, Compensation Policy for Employees, Compensation Policy for Executive Director, Model Review of Organization’s Salary Structure, Model Employee Handbook (includes employee orientation checklist) and A Charitable Nonprofits’ Guide to Telecommuting
  • Sample Cultural Competency Policy (Arc of Central Chesapeake),and Cultural Competency Self-Assessment for Nonprofit Organizations
  • Sample policy on Confidential Reporting of Financial Impropriety or Misuse of Organization’s Resources, Sample policy on Reporting Improprieties, Fraudulent or Dishonest Conduct, Sample Financial Impropriety or Misuse Policy, Sample Job Description for Individual (Volunteer or Paid Staff) Managing the Ethics Hotline (or similar mechanism to provide employees a confidential means to report suspected financial improprieties or misuse of organization resources)
  • Model Conflict of Interest Policy, Model Conflicts of Interest Annual Affirmation of Compliance and Disclosure Statement, Sample Questionnaire on Family and Business Relationships and Interested Person Independence
  • Sample Statement of Privacy, Sample Confidentiality Policy with Accompanying Enrollment Form and Family Rights Policy (Prince Georges’ Childcare Resource Center),and Sample Fundamental Human Rights Policy (Humanim)
  • Glossary of Terms associated with financial planning and monitoring, Sample Request for Proposal for an Audit, sample Independent
  • Sample Investment Policies, Sample Joint Venture Policy, Sample Policy on Unrestricted Net Assets, Model Purchasing Policy, Sample Internal Control Policy, Practical and Almost Painless Approaches to Improving Internal Controls
  • Social Networking Policy (The Arc Baltimore), Sample Nonprofit Style Guide, Essential Communications Tools (excerpted from Generate Buzz! Strategic Communications of Nonprofit Boards)
  • Typical Fundraising Event Expenses, Nonprofit’s Fundraising Expenses
  • Model Solicitations and Acceptance of Gifts Policy, Donor Bill of Rights (Association of Fundraising Professionals)
  • Sample Fundraising Agreement for Outside Organizations Raising Money Without Charge on Behalf of a Nonprofit
  • Board Member Independence Questionnaire, Board’s Review of the Form 990, Conflict of Interest Policy, Compensation Policy, Auditor Independence Policy, Whistleblower Policy, Joint Ventures Policy, Expense Reimbursement Policy, Solicitation and Acceptance of Gifts Policy, Document Retention and Destruction Policy 

Click here to register
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Winning the Grant Writing Game: A four-part series on writing, researching, evaluating & reporting

Amy Nisenson, Marcia Horwitz, and Trina Willard
Thursday, May 19
Wednesday, May 25
Thursday, June 9
Thursday, June 16
$240.00
9:00AM – 3:30PM

Grant writing is a game, just like chess or backgammon. You need to learn the rules. Then you need to practice your game, becoming more expert with each successful proposal. And the endgame is perhaps the most important (if overlooked) aspect of a winning strategy!

Participants will be asked to sign up for a series of one-day classes that will cover all aspects of successful grant writing, with a focus on local foundations and corporations. The classes will review the critical process of researching funders to match funding opportunities with your nonprofits' programs and activities, as well as strategies for approaching funders. In addition, the classes will cover the essential elements of a proposal, including case and need statements, program design, evaluation, and the budget, with a particular emphasis on stewardship and reporting.

Part 1 on May 19 will cover:

  • Learn about funding trends
  • Learn about different grant types and the grant process
  • Learn about government grants, how to find them, and understanding who should and should not apply for them

Part 2 on May 25 will cover:

  • How to write a successful case statement
  • Understanding how funders evaluate your proposal
  • Strategies to cultivate support

Part 3 on June 9 will cover:

  • Trends in corporate philanthropy
  • Understanding why and how corporations give
  • Understanding different types of corporate support
  • How to search for corporate support

Part 4 on June 16 will cover:

  • How to create an evaluation plan
  • Understand why and how to measure outcomes
  • How to create your final report

Click here to register
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How to Start a Nonprofit - Workshop

January 21 or May 5; 6:00pm - 9:00pm

$25.00

If you are busting at the seams with passion for a cause or idea you are convinced will make the world a better place, you may be considering starting a nonprofit organization. There are many good reasons to start a nonprofit and there are many good reasons to NOT start a nonprofit. The Academy offers a 3-hour workshop four times each year to help you navigate this important decision. Participants may earn 0.3 CEUs, however, these CEUs may not be applied toward the Certificate of Nonprofit Management through TCC’s Academy for Nonprofit Excellence.

The workshop explores:

  • What to consider before you begin
  • How to legally form the organization
  • Operating and Governance guidelines
  • and much more

Click here to register
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